Enterprise Tech Media & Advisory Platform
- Industry
- Industry: B2B Media & Advisory
- Markets
- Markets: US & Global
- Channels
- Channels: Account-Based Outbound & C-Suite Events
The Challenge
A legacy technology media and research giant was struggling to monetise high-intent reader data into direct enterprise marketing and media sponsorship packages across major US markets.
The Strategy & Execution
- Realigned target accounts from low-tier digital media buyers to C-level executives (CMOs, VPs of Demand Gen) at enterprise IT firms.
- Built a custom consultative talk track centred on intent-based, account-targeted advertising.
- Executed direct, multi-channel outreach with targeted phone cadences.

