GenR8Sales
Case studies

Real results for real B2B teams.

Our clients' names stay confidential, because that is how they like it and frankly how we like it too. What we can share are the numbers, the challenges and exactly how we went about solving them. Every figure below is from a real engagement.

Book My AssessmentActive in Ireland · UK · Europe
Pipeline created
$21M+

Total qualified pipeline generated across eight B2B engagements in the US, UK and Europe.

Closed-won revenue
$8M+

Revenue our clients closed directly from the pipeline we built, not just meetings on a calendar.

Opportunities delivered
480+

Qualified opportunities, meetings, demos and pilot deals handed to client closing teams.

The work

Eight engagements. Eight different markets. One system.

Different industries, different continents, different buyers. The constant is the approach: sharp targeting, consultative outreach and relentless qualification.

01

Enterprise Tech Media & Advisory Platform

Industry
Industry: B2B Media & Advisory
Markets
Markets: US & Global
Channels
Channels: Account-Based Outbound & C-Suite Events
$4.2M
Qualified Pipeline Created
$1.8M
Closed-Won Revenue
62
Enterprise Opportunities Generated

The Challenge

A legacy technology media and research giant was struggling to monetise high-intent reader data into direct enterprise marketing and media sponsorship packages across major US markets.

The Strategy & Execution

  • Realigned target accounts from low-tier digital media buyers to C-level executives (CMOs, VPs of Demand Gen) at enterprise IT firms.
  • Built a custom consultative talk track centred on intent-based, account-targeted advertising.
  • Executed direct, multi-channel outreach with targeted phone cadences.
02

Global Intent Data & B2B Tech Publisher

Industry
Industry: Demand Gen & MarTech
Markets
Markets: EU & US
Channels
Channels: Multi-Touch Cold Outreach & Account Retargeting
$3.8M
Qualified Pipeline Created
$1.4M
Closed-Won Revenue
48
High-Intent B2B Tech Opportunities

The Challenge

Following an aggressive shift towards automated B2B intent-data platforms, the client needed to open enterprise accounts in the US and EU against incumbent MarTech solutions.

The Strategy & Execution

  • Mapped the top 500 tech companies across North America and Europe.
  • Ran a value-first discovery model showcasing real-time intent data gaps in each prospect's current tech stack.
  • Developed custom pitch decks mapped directly to account-specific pipeline velocity metrics.
03

Corporate Merchandising Platform

Industry
Industry: E-Commerce / Corporate Logistics
Markets
Markets: EMEA
Channels
Channels: Inbound Conversion & Outbound Sales Playbook
$2.4M
Qualified Pipeline Created
$850K
Closed-Won Revenue
115
Mid-Market & Enterprise Meetings Booked

The Challenge

A corporate merchandising and employee engagement platform needed to expand beyond small transactional orders into annual, multi-location enterprise contracts.

The Strategy & Execution

  • Shifted targeting from HR coordinators to HR Business Partners, People Ops VPs and Enterprise Procurement.
  • Built automated email workflows triggered by corporate milestones: fundraising rounds, international hiring spikes and office reopenings.
  • Created bundled supply-chain options to remove international shipping friction for multi-region teams.
04

Connected Hardware & Sensor Management Platform

Industry
Industry: IoT Hardware & Software
Markets
Markets: UK & Ireland
Channels
Channels: Technical Sales, Account-Based Marketing (ABM)
$3.1M
Qualified Pipeline Created
$920K
Closed-Won Revenue
34
Enterprise Pilot Deals Initiated

The Challenge

An IoT solution provider selling integrated hardware and SaaS analytics was experiencing long, complex sales cycles due to split evaluation teams: IT and Engineering on one side, Operations on the other.

The Strategy & Execution

  • Implemented a dual-track messaging cadence: ROI and operational efficiency for the C-suite; technical reliability and hardware specs for Engineering leads.
  • Structured lightweight proof-of-concept frameworks that lowered the barrier to initial deployment.
  • Ran outbound campaigns targeting industrial, logistics and smart-building verticals.
05

APAC Digital Media & Publishing Agency

Industry
Industry: Media & Digital Advertising
Markets
Markets: EU
Channels
Channels: Strategic Cold Outreach & Executive Networking
$1.9M
Qualified Pipeline Created
$680K
Closed-Won Revenue
42
Brand & Agency Partnership Deals

The Challenge

An established non-European media firm based in Asia wanted to capture direct ad spend and custom content partnerships from brands expanding into the EU.

The Strategy & Execution

  • Mapped international marketing teams at global tech and consumer companies targeting EU market expansion.
  • Created a consultative outreach campaign showcasing localised audience reach and regulatory compliance.
  • Used localised pitch decks and region-specific case studies to build credibility with distant decision-makers.
06

HR Tech & Candidate Assessment Platform

Industry
Industry: Talent Acquisition & HR SaaS
Markets
Markets: European Union (Greenfield)
Channels
Channels: Cold Email, Outbound Phone, Thought Leadership
$2.8M
Qualified Pipeline Created
$1.1M
Closed-Won Revenue
55
Enterprise HR Tech Opportunities

The Challenge

A market leader in AI candidate screening and talent acquisition tech needed to build its European operational footprint completely from scratch, with zero brand recognition in the region.

The Strategy & Execution

  • Defined the EU ideal customer profile, focusing on high-volume hiring sectors: retail, financial services and customer service.
  • Navigated complex European data privacy (GDPR) objections by creating compliance-first sales collateral.
  • Executed full-cycle outreach to Talent Acquisition VPs and Chief People Officers across major EU hubs.
07

Mid-Market B2B SaaS Execution

Industry
Industry: Vertical SaaS
Markets
Markets: Global
Channels
Channels: Outbound Sequences & Demo Strategy
$2.1M
Qualified Pipeline Created
$780K
Closed-Won Revenue
68
Qualified Demos Booked

The Challenge

A specialised B2B SaaS platform had strong retention but stagnant top-of-funnel growth due to reliance on inbound leads and word of mouth.

The Strategy & Execution

  • Designed an outbound cold calling and email sequence targeting VP-level decision-makers.
  • Optimised the initial discovery process to shorten demo-to-opportunity conversion time.
  • Standardised objection handling around existing legacy software integrations.
08

European SaaS Outbound Campaign

Industry
Industry: Enterprise B2B SaaS
Markets
Markets: EU
Channels
Channels: Multi-Channel Account-Based Outbound
$1.8M
Active Pipeline Generated
28
Enterprise Opportunities in Active Stages
85%
Decision-Maker Conversion Rate

The Challenge

A growing European SaaS platform needed to rapidly build pipeline in key EU territories within a competitive market environment.

The Strategy & Execution

  • Deployed a multi-channel outbound campaign across email, phone and social selling.
  • Focused on high-value target accounts with multi-location footprints in target EU regions.
  • Implemented real-time qualification frameworks to maintain high pipeline-to-close metrics.

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