Building outbound in-house requires four distinct roles, complex tech, and 6+ months of expensive ramp time. GenR8Sales replaces the internal hiring drag with a turnkey, fractional sales team - Sales Rep, Campaign Manager, Sales Manager, and RevOps - delivered for one flat monthly fee.
Our commitment
48 qualified meetings.
Over a 12-month period.
Building a True Sales Engine Takes Foundation, Not Band-Aids.
True enterprise outreach isn't about chasing quick leads - it is about establishing trust with your market, backed by clean data and precision targeting. We don't promise quick fixes or vanity metrics. We build an enduring, repeatable outbound engine designed for sustained pipeline growth and longevity.
GenR8Sales has one goal: to build, execute, and scale a high-performing outbound sales engine so you can focus entirely on closing revenue.
Four-phase delivery
Setup → ScaleMonth 1
RevOps Specialist Unit
We build your outbound operational engine without risking your primary domain. We configure inbox infrastructure, set up SPF/DKIM/DMARC authentication, and execute a 4-week automated email warming protocol to guarantee primary inbox placement.
Data & Lead Routing
We source, verify, and enrich targeted account lists matching your exact Ideal Customer Profile (ICP), feeding accurate decision-maker data straight into the pipeline.
Campaign Manager Unit
We replace generic outreach templates with custom, multi-channel messaging engines. Your Campaign Manager writes bespoke phone scripts, email cadences, LinkedIn InMails, and objection-handling playbooks tailored to every stakeholder level (CFO, VP, Operations).
Script Suite Approval
You review and approve the full script library before a single touchpoint goes live, ensuring strict brand compliance and messaging alignment.
Sales Rep Execution
Your dedicated Sales Rep executes multi-thread outreach across cold calls, emails, and social channels - driving volume and starting targeted account conversations.
Sales Manager Oversight
Daily rep activity, call quality, and conversion rates are managed internally by our Sales Manager. We optimize playbooks in real-time without taking up your executive bandwidth.
Calendar Injection
We handle prospect qualification and calendar booking directly, dropping warm, validated opportunities into your sales team's inbox.
Close the Deal
Your team skips prospect hunting and focuses 100% of their energy on running discovery, pitching, and closing revenue.
B2B buying decisions are never made by one person. A SaaS deal involves a CFO watching budget, a Head of Operations managing the pain, and an end user who actually has to live with the tool.
If you're only speaking to one of them, you're leaving most of the deal on the table. We deploy a 3-Tier Multi-Thread Matrix: simultaneous, bespoke outreach to all three stakeholder levels, each with messaging built for what they actually care about.
3-Tier Multi-Thread Matrix
Tier 1
Messaging is built around budget, revenue efficiency, and the cost of inaction. We speak the language of investment and risk: what happens if this problem stays unsolved for another quarter, and what changes when it is solved.
Tier 2
Messaging focuses on operations, team bottlenecks, and the gap between the cost of doing business and removing friction for the end user. We show how the right process or tool frees their team to hit targets without adding headcount.
Tier 3
Messaging is simple: does this product or service help them do their job better? We speak to daily tasks, wasted clicks, manual workarounds, and the relief of using something that actually works.
Names start appearing in multiple inboxes. Your brand becomes familiar before your Sales Rep even gets someone on a call. That's account penetration: not cold outreach.
For startups selling into mid-market or enterprise accounts in Ireland, the UK, and beyond, this approach is the difference between a 3-month sales cycle and a 12-month one.
The Script Suite
Every GenR8Sales engagement comes with a script suite written specifically for your ICP, your product, and your market. Your Sales Rep never improvises with a generic template. They execute from a precision playbook we build for you.
Opening hooks, objection handlers, gatekeeper navigation, and closing bridges, written for cold calls in your target market. Tested and refined before going live.
Short, pattern-interrupting voicemails designed to generate callbacks, not delete responses. Each tied to the specific tier and pain point being addressed.
Multi-touch email sequences for each stakeholder tier: subject lines, body copy, follow-up cadences, written to avoid spam filters and land in primary inboxes.
Concise, human-sounding connection requests with a clear reason to connect, with no generic filler that gets ignored.
Longer-form InMail messages for premium outreach to senior decision-makers, written to feel personal and relevant, not mass-distributed.
Post-booking confirmation messages and pre-meeting reminders that reduce no-shows and prime the prospect for a productive discovery call.
You review and approve every script before it goes live. Your voice, your brand, your compliance requirements, all protected.
The Infrastructure
Building a proper outbound tech stack is not a weekend project. Done right, it involves multiple data providers, domain infrastructure, sequencing platforms, dialler software, compliance frameworks, and someone who knows how to wire them all together without lighting your deliverability on fire. GenR8Sales removes that problem entirely: we bring the infrastructure, you just provide the ICP.
We build your target account list from multiple licensed data providers, cross-referenced and verified, so the Sales Rep we supply isn't dialling stale numbers or emailing bounced addresses. Contact accuracy is the foundation everything else depends on.
Dedicated sending domains, proper DKIM/SPF/DMARC configuration, and warmed inbox rotation, so your outreach lands in primary inboxes, not spam folders. Your main company domain stays protected. Reputation is an asset; we treat it like one.
Email, LinkedIn, and direct-dial phone calling are orchestrated as a single coordinated campaign, not three disconnected activities. Each touch is sequenced to amplify the others, so by the time your Sales Rep picks up the phone, the prospect has already heard your name twice.
All data sourcing and outbound activity is executed under strict GDPR compliance, critical for any startup operating in or selling into Ireland and the EU. We don't cut corners on compliance, because a single ICO or DPC complaint can cost more than a year's worth of outbound retainer.
Closing
If your founding team is still handling every sales conversation, this workflow matters even more. We free you from the top of the funnel entirely, so you stay focused on product, investors, and the closing conversations that actually need your expertise. The portal is there when you need reassurance. The bi-weekly review keeps strategy sharp. The pipeline keeps moving across the full 12-month programme.
The commitment works best when your Account Manager is ready to carry qualified meetings into discovery, evaluation, and the next stages of your sales cycle. We create the right conversations; your team builds the relationships that turn them into revenue.
