Tier 1
The Economic Buyer
We speak to the CEO, COO, or CFO about growth strategy, revenue efficiency, and the cost of inaction. Messaging is framed around macro financial impact — the language of investment, not expense.
Strategic Alignment
The approach
We Don't Send Blasts.
We Break Into Accounts.
Spray-and-pray outbound is dead — and most startups learn this lesson the hard way, after burning through a contact list with a single generic sequence and wondering why nothing converts.
Book My AssessmentActive in Ireland · UK · Europe
B2B buying decisions are never made by one person. A SaaS deal involves a CFO watching budget, a Head of Operations managing the pain, and an end user who actually has to live with the tool.
If you're only speaking to one of them, you're leaving 70% of the deal on the table. We deploy a 3-Tier Multi-Thread Matrix — simultaneous, bespoke outreach to all three stakeholder levels inside the same target account at the same time.
3-Tier Multi-Thread Matrix
Tier 2
The Operational Owner
We reach the Head of Sales, VP Marketing, or Operations Director with messaging built around team bottlenecks, process failures, and productivity gaps — the day-to-day friction they're responsible for fixing.
Workflow Efficiency
Tier 3
The End User
We contact the individual contributors — BDRs, account managers, or analysts — with messaging tied to their specific daily frustrations. Bottom-up pressure, created simultaneously with the top-down push.
Tactical Adoption
When all three threads are live, something shifts.
Names start appearing in multiple inboxes. Your brand becomes familiar before your SDR even gets someone on a call. That's account penetration — not cold outreach.
For startups selling into mid-market or enterprise accounts in Ireland, the UK, and beyond, this approach is the difference between a 3-month sales cycle and a 12-month one.
The Script Suite
A complete, custom-built messaging library — before the first dial is made.
Every GenR8 engagement comes with a script suite written specifically for your ICP, your product, and your market. Your SDR never improvises with a generic template — they execute from a precision playbook we build for you.
01
Phone Scripts
Opening hooks, objection handlers, gatekeeper navigation, and closing bridges — written for cold calls in your target market. Tested and refined before going live.
02
Voicemail Scripts
Short, pattern-interrupting voicemails designed to generate callbacks — not delete responses. Each tied to the specific tier and pain point being addressed.
03
Email Sequences
Multi-touch email sequences for each stakeholder tier — subject lines, body copy, follow-up cadences — written to avoid spam filters and land in primary inboxes.
04
LinkedIn Connections
Concise, human-sounding connection requests with a clear reason to connect — no generic filler that gets ignored.
05
LinkedIn InMail
Longer-form InMail messages for premium outreach to senior decision-makers — written to feel personal and relevant, not mass-distributed.
06
Meeting Confirmations
Post-booking confirmation messages and pre-meeting reminders that reduce no-shows and prime the prospect for a productive discovery call.
You review and approve every script before it goes live. Your voice, your brand, your compliance requirements — all protected.
Ready to scale your outbound architecture?
Apply for My AssessmentLimited to 2 new SDR Units per quarter to protect delivery quality.