A Full Sales Function. Not Just a Rep.
None of the Hiring Nightmare.
Here's a conversation that happens inside almost every funded startup between months four and eight post-raise: 'We need to hire a BDR.' It feels logical. It feels like progress. And then reality sets in.
You spend six weeks interviewing. You make an offer. Three months in, they're still ramping, the pipeline looks thin, and your investors are asking for numbers.
Month five, they're looking for their next role — because SDR churn is one of the highest of any position in B2B sales. You're back to square one, except now you've spent €40,000 and burned half a year.
Year 1 Cost Comparison
Build it internally — or hire the unit.
Option A · Internal build
The hire-and-hope path
| BDR base salary | €35–45k |
|---|---|
| Employer NI + benefits | €5–8k |
| Recruitment fees | €6–12k |
| Tooling & data stack | €8–12k |
| Sales Manager salary | €55–70k |
| Onboarding & ramp (lost rev) | €8–15k |
| Year 1 Total Risk | €116–162k+ |
Estimates. Real costs vary by seniority, location, and churn. All figures illustrative.
Option B · GenR8 Fractional SDR Unit
One monthly cost. Everything included.
- Trained, phone-first SDRs
- Part-time Sales Manager (15 hrs/week)
- Full custom script suite
- Full tech stack + validated data
- Live reporting portal
- Bi-weekly Implementation Manager review
- GDPR compliance built in
Active from
Week 1
The Sales Manager
A dedicated senior sales brain — accountable to your pipeline.
Every GenR8 engagement includes a dedicated part-time Sales Manager — 15 hours per week — embedded in your account. This is not a check-in call or an account coordinator. This is a senior sales professional who owns the strategy and execution quality of your outbound programme.
Your Sales Manager reviews call recordings, refines messaging based on what's landing and what isn't, coaches the SDR team on your specific objection patterns, and makes real-time adjustments to sequencing and targeting as the campaign progresses.
The SDRs execute. The Sales Manager makes sure they're executing the right thing — without you paying a full-time Sales Manager salary or spending your own time managing someone managing someone.
Closing
Every GenR8 SDR is an intensively vetted, phone-first specialist. They run your ICP playbooks, execute from a custom script suite built for your market, and compile deep-dive context notes on every prospect before a single dial is made. Your Account Executive picks up the call brief — not a cold lead.